Kendall Jenner Leaves 818 Tequila — Back to Her Fashion Roots?

Kendall Jenner Bids Goodbye to 818 Tequila — What’s Next?

Kendall Jenner, the supermodel and reality TV icon, has quietly stepped away from her celebrity tequila brand, 818 Tequila. This surprising shift has sparked a wave of questions online — is Kendall Jenner leaving business to fully return to the fashion world in 2025?

This blog explores her possible fashion comeback, the fate of celebrity brands in 2025, and why so many fans are now searching terms like “Kendall Jenner leaves 818 Tequila.

What Was 818 Tequila?

Launched in 2021, 818 Tequila became one of the most talked-about celebrity alcohol brands. Backed by Kendall Jenner, it was marketed as a sustainable, premium tequila brand with a modern aesthetic.

But despite its popularity and impressive sales of over 1.5 million bottles, it wasn’t free from controversy:

• Allegations of cultural appropriation

• Harsh criticism from tequila connoisseurs

• A growing sense that the brand lacked authenticity

And now, in 2025, the big question fans are asking is:
“Why did Kendall Jenner leave 818 Tequila?”

All Eyes Back on Fashion

Kendall Jenner’s recent shift in focus is clear. She’s back in the fashion spotlight:

• Walked for Balenciaga and Versace at Paris Fashion Week

• Featured in new Calvin Klein and Vogue campaigns

• Her street style is trending across Pinterest and Instagram Reels

The shift suggests she’s fully invested in her fashion comeback in 2025 — a move fans seem to love more than her tequila business venture.

What Does This Mean for Celeb Brands?

The move also shines a light on the unstable nature of celebrity brands in 2025. While some, like Kim Kardashian’s SKIMS, are wildly successful, others like 818 are fading — or seeing founders pull back.

Questions are being raised across the industry:

• Are celebrity alcohol brands just a passing trend?

• Do fans prefer celebs in their original industries?

• Is Kendall Jenner’s exit from 818 a smart long-term branding move?

One Reddit thread recently asked: “Are celebrity drinks dying in 2025?” And the buzz is growing.

What’s Next for Kendall?

Industry insiders believe this is just the beginning:

• Rumors of a fashion capsule collection by Kendall

• Potential return as a Victoria’s Secret Angel

• More focus on global runway shows and minimalist branding

Her fashion career is clearly taking center stage again — and her exit from the 818 brand may have only helped her image.

Final Thoughts

Kendall Jenner’s decision to leave 818 Tequila might be less about failure — and more about focus. It highlights a major shift: In 2025, authenticity wins over hype. And when it comes to Kendall, she’s most authentic in high fashion.

Whether you’re a fan of her tequila or not, there’s no denying — Kendall Jenner’s fashion comeback in 2025 is one to watch.

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